Jakarta - In the spirit of supporting Indonesia's creative economy and tourism, Kawan Lama Group's business brand under PT Aspirasi Hidup Indonesia Tbk, Pendopo is now present at Beautiful Indonesia Miniature Park (TMII). This presence is a tangible manifestation in introducing the richness of Indonesian culture through quality local products while opening new opportunities for MSMEs to reach more consumers. By collaborating with Taman Mini Indonesia Indah as an icon of culture and tourism, Pendopo hopes to further strengthen the relationship between the work of the nation's children and visitors from various backgrounds, both domestic and foreign.
As a home for more than 300 MSMEs across Indonesia, Pendopo presents a superior collection that includes handicrafts, clothing, and Indonesian food and beverages. The products presented at the Merchandise Store TMII are designed to provide a special shopping experience, highlighting Indonesia's cultural heritage that is full of uniqueness and beauty. In addition, each product available is also part of Pendopo's mission to support the sustainability of the creative economy, by highlighting traditional values that are relevant to modern trends.
Tasya Widya Krisnadi, Director of Pendopo, explained “Pendopo believes that every local product we present here is not just an item, but also a reflection of the beauty, creativity, and cultural values that are the identity of the Indonesian nation. By presenting these products in Taman Mini Indonesia Indah, we not only introduce the best works from various regions, but also provide space for MSME players to continue to grow and innovate. We believe that this collaboration is an important step in building a sustainable creative economy ecosystem, where tradition and innovation can coexist.
In addition, the presence of Pendopo at TMII is a manifestation of our commitment in supporting Indonesian cultural tourism by providing a shopping experience that connects visitors with the stories and noble values behind each product. Hopefully this step can inspire the wider community to love and support local products more.”
As one of the leading cultural tourism destinations in Indonesia, TMII has a very strategic role in preserving, introducing, and promoting the cultural diversity of the archipelago. TMII is not only a place to showcase the unique traditions of various regions, but also an educational space that connects people with the nation's cultural roots.
In addition to enriching TMII's appeal, this collaboration also confirms TMII as a cultural tourism center that not only displays cultural heritage, but also supports the sustainability of the creative economy sector through synergy with MSME players. Thus, TMII, not only becomes a tourist destination, but also a bridge that connects tradition and innovation in the frame of cultural preservation.
Ratri Paramita as Commercial Director of TMII, also expressed her appreciation for this collaboration. “We welcome the existence of Pendopo through the presence of TMII Merchandise Store. This collaboration is part of our efforts to continue to strengthen TMII's appeal as a cultural tourist destination that is rich in educational and entertainment values. The presence of Pendopo with its collection of quality local products provides added value for our visitors, while supporting the sustainability of MSMEs and Indonesia's creative economy. We believe this collaboration will be a step that brings positive benefits, both for TMII and local businesses.”